Our CEO, Jason Lim, has spent 24 years in the US Silicon Valley working as a senior engineer for leading technology companies (Motorola, Sun Microsystems, Oracle, Netscape) that have brought the world innovations in database, microprocessor, and internet technologies. He co-founded NuForce in 2005, a consumer electronics company focusing on creating a premium audio brand with distribution in more than 30 countries (NuForce was sold to Optoma, Inc in 2014). Jason led the sales and marketing for NuForce, achieving numerous awards (CNET World’s 10 Most Beautiful Audio Products, Wired Top Earphones, Product Of The Year Awards from USA and Japan) and product appearance on Yahoo Home Page, USA Today, Men’s Health, Engadget, CNET, The Absolute Sound, and many other consumer magazines and regional newspaper.

Jason joined forces with the Taiwan OEM factory in 2014 to acquire NuForce's premium product assets and launch NuPrime Audio. The following year, NuPrime earned four coveted Product Of The Year awards and gained recognition in two high-end audio magazines. NuPrime has since received more accolades from audiophile magazines and cemented its position as a leading brand in the industry.  In the same year, NUOEM was founded to provide services in commercialising electronic products and devising a worldwide sales, marketing and distribution strategy for startups and consumer electronics brands.